Pay-Per-Click Management
Pay-Per-Click (PPC) services provided by Yahoo, Google, MSN, and Ask show paid listings on the most popular search engines, as well as relevant content sites, where results are ranked according to the bid amount and click-thru rate, and advertisers are charged when a searcher clicks on the search listing. Pay-per-click services have become a dependable strategy for improving targeted referrals and increasing exposure for your website. The beauty of these services is that you can choose to participate at different budget levels throughout the year to meet your seasonal needs.
A key part of managing your pay-per-clicks is to plan your bidding strategies carefully. This is important because an effective bidding strategy ensures that you will attract plenty of motivated customers and maximize your targeted traffic. After determining a beginning budget, we work with you to choose several search terms related to your site on which to place bids. It's important to have enough search terms to cover all of the various words and combinations of words that apply to your web site. We write effective titles and descriptions to help you achieve higher click-through rates and drive an increased amount of business on your site. We oversee the bids to ensure that your site remains in a desired position. Weekly or monthly reports are produced showing average cost-per-click, average position, total clicks, total cost, and cost-per-click for each search term, in addition to number of conversions, conversion rate, and cost per conversion. Based on these reports, we continue to work with you to determine future monthly budgets and strategy.
Contact Us
For more information or pricing, and
to hear about the remarkable results that we have produced
for
other companies in your industry, contact Brandon Besecker at
(910) 632-7435 or by email at Brandon@vdsys.com.
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