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In This Issue:
Visual
Data
Systems Seminar
Wilmington NC
September 22
About Us
Visual Data Systems is a leader in Internet marketing,
technology consulting and World Wide Web design. As a pioneer in Internet
business, we've logged more than a decade of achieving customer satisfaction
and Internet innovation.
Visual Data Systems offers a wide variety of products
and services that can be customized to fit your unique business needs.
Let our experienced professionals polish your ideas and dreams to create
your distinctive Internet presence.
At Visual Data Systems, there are no barriers. Just Innovations.
News & Events
Catch Visual Data Systems at the upcoming Conferences:
RMS Users Conference Wilmington, NC, September
22-24
Vacation Rental Managers Association (VRMA) National
Orlando, Florida October 11th - 15th
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May
2004 • Volume 2, Issue 1
 President's Corner
As I consider the business landscape in 2004, I often imagine the business
methods that will need to be changed, revised, enhanced and, yes, scrapped
as we move 10, 20, 30 and even 100 years hence. Those businesses who
were visionaries in the 90s focused on making their businesses stronger
through
Internet processes for customer service, revenue generation, product/service
marketing and knowledge sharing. Into the 2000s, we've moved beyond the
need to just be on the Internet, now we are creating new opportunities,
enhancing customer experience and delivering tighter integration to all
of our business processes. The challenge is to not become myopic in our
vision by considering only what is possible today, but to invent and
produce the tools that will continue to enhance our livelihoods for the
future.
Many of Visual Data Systems' customers manage the process of innovation
and execution exceptionally well. In 2003, Hatteras Realty developed
a new marketing strategy to harness the power of the Internet to achieve
market penetration, property management branding and visible homeowner
cooperation. The new strategy achieves a marketing blend through the
use of website images and data to produce self-service high quality printed
marketing materials, including postcards, business cards and flyers that
the homeowner uses to create additional rental demand for their home.
Delivering this product through Hatters Realty's OwnerNet was no small
task. Our programmers worked with Hatteras Realty for over a year to
perfect the process and to integrate the ordering process with our printing
fulfillment partner to create our Owner Self
Promotion product.
We've just begun to roll out the product to other customers and anticipate
hearing soon
about how the additional homeowner marketing is impacting rentals for
this season.
Reaching beyond the stage where your business follows the leader can
be daunting. Fulfilling on current customer expectations as well as
responding to immediate business threats often leads management priority.
In a world in which customer demand for immediate gratification competes
with the threats posed by SPAM, Virus, and network intruders, be they
employees and former employees, competitors or the thrill seeking hacker,
our attentions often follow the latest crisis or the most demanding customer.
We attempt to help you understand some of the tecniques to make your
data clean and safe in two other articles in this issue,
"Data
Laundering: When Is The Last Time You Did The Wash?" and "Virtual Private
Networks — A Primer".
I'd love to hear more from you about how your business is broadening
its boundaries and leading the charge to 2010 and beyond. See me at the
upcoming VRMA conferences or email me at paulh@vdsys.com.
Data Laundering: When Is The Last Time You Did The Wash?
By Linda Kaczmarek
Despite efforts you may have made to cleanse your data in the past,
maintaining a good set of customer information is no easy task. With
the rapid growth
of E-commerce, integration of multiple diverse data collection systems,
and the segmentation of data among various departments, the problem has
grown larger and more complicated. If you have more than one person entering
data into your reservation or order entry systems, or you’ve combined
data sources from your recent merger with a former competitor, your customer
data has a very high risk of being unreliable.
Click here to read more…
VPNs – A Primer
A VPN (“Virtual Private Network”) is a special communication
session between two devices, set up with security protocols to ensure
that the two devices are authorized to communicate, and using encryption
to ensure that the communication is secure.
Click
here to read more about VPNs and how they can help your business…
Search Engine - State of Affairs
Although many of our customers are already participating in Pay-Per-Click
(PPC) and Pay-For-Inclusion (PFI) services and have a good understanding
of the ever changing search engine playing field, we've summarized
of the latest search engine news for your easy reference.
Read
more about the latest search engine updates…
Product Highlights
Read about our exciting new product Owner Self Promotion, the newest
addition to our Ownernet family, allowing Visual Data Systems customers
to extend their marketing reach farther than they ever imagined.
Click
here to read more about Owner Self Promotion as well as our other robust
marketing tools …
Meet
Our Staff
Allen Pratt became the newest addition to the Visual Data Systems team
in December 2003. Allen joins us as the lead Client Project Manager
and will service our current and new clients with all of their project
and support needs.
Read more about Allen…
Visual Data Systems Customer Updates
Congratulations to the following companies for taking the steps to
redesign and reorganize their websites, adding new functionality for
their users.
Click here to read more…
Upcoming Events
Be sure to visit Visual Data Systems at one of these upcoming conferences.
Click here to read more about upcoming events…
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