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In This Issue:
Visual
Data
Systems Seminar
Wilmington NC
September 22
About Us
Visual Data Systems is a leader in Internet marketing,
technology consulting and World Wide Web design. As a pioneer in Internet
business, we've logged more than a decade of achieving customer satisfaction
and Internet innovation.
Visual Data Systems offers a wide variety of products
and services that can be customized to fit your unique business needs.
Let our experienced professionals polish your ideas and dreams to create
your distinctive Internet presence.
At Visual Data Systems, there are no barriers. Just Innovations.
News & Events
Catch Visual Data Systems at the upcoming Conferences:
RMS Users Conference Wilmington, NC, September
22-24
Vacation Rental Managers Association (VRMA) National
Orlando, Florida October 11th - 15th
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August
2003 • Volume 1, Issue 3
President's Corner
 Over
the past 10 years we have been clearly focused on delivering value to
our customers. As leaders in this industry, we are continually pushing
the envelope with new and innovative technology for your industry. While
we remain hands-down the industry leader in developing dynamic websites
for the vacation rental industry, we continue to devote resources and
funds toward developing new technologies that will impact your business.
In this issue of "The Visual Exchange" we are excited to bring you:
- IT Infrastructure Explained
- George Volsky's amusing analysis of Gaylord Entertainment's upcoming
merger with ResortQuest
- A summary of our new and improved hosting facilty
- New product highlights including Owner Self Promotion, OwnerNet™
Multi-Property Login, Vacation Package Manager, and Premium Promotion
online reporting.
As I talk to customers, I am always asked two questions:
- What should I be doing that I am not doing?
If I had to pick one big impact product that everyone should participate
in, it would be Premium Promotion. The results that we have produced
over time have been astonishing. This service in concert with Pay-Per-Click
(PPC) activities can yield the exposure and traffic that you need to
bring guests to your site. PPC is a great opportunity to shape your
traffic as your season develops, increasing or decreasing your monthly
budget as needed. PPC can be quite cost effective as well. If you take
your brochure production cost ($50,000 for example and this is probably
low), printing cost ($2/unit) and shipping cost ($2/unit) for a mailing
of 30,000. You come up with a unit cost of around $5.66. In many markets
PPC opportunities are much less than this and they bring highly qualified
ready-to-buy prospects to the site. So if you are willing to send a
brochure for $5+ dollars you should be willing to invest in PPC as well.
Premium Promotion is an ongoing and dynamic process that is a partnership,
not pure magic on our part. Customers that are experiencing the best
results with this service are the ones that read each report monthly
and heed our recommendations for site updates, paid submissions and
PPC opportunities.
If you are not subscribed to this service you need to be.
- What's next?
There is a buzz phrase running around the business journals called "Customer
Relationship Management" or CRM. Simply put, CRM is the plan and practice
to maximize the lifetime relationship with your customers. I have spent
many hours emersed in journals and books to gain a thorough understanding
of CRM. With this knowledge in hand, I am finding ways that we can apply
some of the principles to our industry. The practice of CRM is maturing
and we can benefit greatly from others' failures and successes. At our
seminar on September 22 in Wilmington NC, we will be talking more about
CRM principles and how technology can be part of the solution.
Other News
I am very delighted to report that our new division, Infrastructure Solutions,
has been making a big impact on many of our customers in its few short
months of life. We established this division to help with the ever changing
needs for network, server and security consulting/specification/implementation.
Please let us know if we can be of assistance in any of these areas.
Please join us on September 22nd in Wilmington. We promise to make the
most out of your investment to be there!
Thank you for your trust and continued support,
Paul Herman
President
IT Infrastructure Explained
By Tom Kaczmarek
The "IT Infrastructure" comprises all of the underlying pieces that
provide access to and delivery of your information, along with pieces
to control access and protect that information.
Click here
to view the full article.
ResortQuest Goes Country
By George Volsky
Five years and many broken hopes since ResortQuest set out to dominate
the vacation rental industry, the nation's largest vacation rental manager
is planning to merge with Gaylord Entertainment, owner of the Grand Ole
Opry, and Nashville related hotel and entertainment businesses.
Click
here to view the full article.
Co-location Facilities and Equipment Strategy
By Linda Kaczmarek
In January of 2002, Visual Data Systems moved its hosting infrastructure
to a high security data center in Ashburn, Virginia. At this data center,
our Internet servers obtain a direct connection to the Internet Backbone.
Click
here to view the full article.
Meet Our Staff
Wendy LaGrant joined Visual Data Systems as an Account Executive last
June and is charged with servicing our current clients as well as growing
a client base in new markets.
Click
here to view the full article.
Visual Data Systems Customer Updates
Congratulations to the following companies for taking the steps to redesign
and reorganize their websites, adding new functionality for their users.
Click
here to view the full article.
Product Highlights
Owner Self Promotion (OSP), OwnerNet™ Multi-Property Login, Vacation
Package Manager, Premium Promotion Online Reporting, New Log Analysis
Software: Visitour
Click
here to view the full article.
Upcoming Events
Be sure to visit Visual Data Systems at one of these upcoming conferences.
Click
here to view the full article.
Trivia Fun
Step right up to test your trivia knowledge. The next drawing will take
place on October 1.
Click
here to view the full article.
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