 ENCORE Managed Email Marketing Services
Visual Data Systems is pleased to offer Encore, a Managed Email Marketing service, that will help to ensure that your email marketing is as on-time and effective as possible.
Often overlooked or mismanaged, email marketing is one of the most cost effective ways to generate targeted and qualified repeat traffic to your website.
The key to email success is creating and refining a comprehensive strategy. Coupled with consistent, targeted and timely communications, you will be well on your way to maximizing the value of a customer or prospect.
There are some hurdles in the email marketing world… ever-more-creative spammers are making it harder for legitimate mass-mailers to reach their customers. Email content has its own structure, more interactive than snail-mail, yet not as open as a full website. There are industry standards for how often to hit your customer base, the best subject lines to use, and what times of day/days of the week are better to send your message.
Visual Data Systems is pleased to offer a Managed Email Marketing service that will help to ensure that your email marketing is as on-time and effective as possible.
The ENCORE Managed Email Marketing Service incorporates the following strategies:
Brand Affinity
Creating a consistent brand is vital in today’s world of information overload. It is very likely that you have already recognized the importance of corporate branding. From template layout to content development, Visual Data Systems extends your branding to every aspect of your online marketing strategy. Sample Activities: Relevant Content Development, Creating Landing Pages for Tracking and Contact Form Management.
Market Segmentation
Identifying specific market segments has long been a fundamental principle of marketing. By creating email campaigns that target specific points of interest, you will not only achieve higher click-through rates but also limit “list fatigue”. Market segmentation also allows you to take advantage of smaller audiences that are often financially unwise to target in other marketing mediums. Sample Activities: Conversion Activity, Email Monitoring and List Management.
Compliance
Similar to the ever changing algorithms in Search Engine Promotion activities, email regulations change regularly. We periodically revisit and audit your email strategies to ensure technical and marketing compliance. Sample Activities: Bounce Management, Spam Compliance and Unsubscribe Processes.
Measurement
Your company’s internet presence naturally creates various data points for online marketing professionals to access. Measuring what is being captured and refining your online strategy will have a direct impact on conversions and ROI. Consistent communication based on analyzed data will create higher click-through rates and customer loyalty. Sample Activities: Adtracker Management, Monthly Reporting and Traditional Media Integration.
Testing
Online Marketing strategies are truly successful when they are fluid. Industry trends will validate proven successes; however, successful programs evolve regularly based on behaviors and trends found in testing. Is your call to action in the email subject line effective? Will different content styles affect your customer in a positive way or negative way? Sample Activities: Relevant Content Development, Creating Landing Pages for Tracking and Contact Form Management.
Getting Started with ENCORE Managed Email Marketing Services
Are you ready to see increased traffic and ROI through effective email marketing? Let Visual Data Systems:
- Analyze your current online marketing efforts including contact form capture points, list analysis and prior campaign analysis.
- Create a 1 year online marketing communication plan
- Develop relevant content, create landing pages and schedule new campaigns
- Setup a tracking/monitoring system to measure the effectiveness of your email marketing
- Create monthly easy-to-read reports for your review
For more information please contact Kelly Hurley.
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